Design Leader. Strategic Thinker. Enterprise Problem Solver.
With 15+ years of experience across startups, agencies, and enterprise platforms, I create intuitive digital products that elevate user experience and business performance.
Led Lánva’s comprehensive product launch strategy—spanning digital experience, physical retail, and go-to-market planning—for a luxury jewelry brand targeting fashion-forward children and their style-savvy parents.
From market positioning and customer journey design to store concept, UX, and brand identity, I helped define and deliver an end-to-end experience that aligned with the founder’s vision and elevated the brand in a competitive luxury niche.
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Leading the evolution of a beloved reference brand, “For Dummies”, into a next-gen digital learning experience—designed to engage today’s learners and scale for tomorrow’s opportunities.
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Led a research-driven redesign of WileyPLUS to streamline course workflows, improve engagement, and modernize the digital learning experience.
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Empowering WomenNation through a members-only social platform designed to foster strong connections and lasting sisterhood.
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Streamlining Ernst & Sohn’s publication workflow by modernizing their flagship Kalendar for structural engineers.
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Rethinking Thomson Reuters Eikon for a mobile-first era, delivering 21st-century financial insights on the go.
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Redefining Moven with a cutting-edge personal finance app designed for efficient, intuitive money management.
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Transforming BillboardMD to reshape how medical professionals connect with pharmaceutical reps in a fast-evolving healthcare landscape.
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