A next-generation fine jewelry house redefining luxury for fashion-forward families.
I led the end-to-end product launch strategy—from brand identity and digital experience to retail innovation and go-to-market planning.
The kids’ luxury market, currently valued at $187B and projected to reach $297B by 2029, represents a major opportunity for niche expansion. With legacy designer houses expanding into children’s lines, Lánva enters the space with a focused vision: create a fine jewelry brand that speaks to modern families—without compromising luxury.
My Role
As strategic lead for the launch, I oversaw all facets of brand and product development:
1. Concept & Value Proposition
Shaped Lánva’s positioning at the intersection of premium design and child-focused experience—bridging emotional appeal with business differentiation.
2. Brand Identity & Visual Language
Crafted a brand system that balances elegance and whimsy, ensuring consistent visual storytelling across digital, print, and in-store.
3. Business & Product Strategy
Conducted competitive analysis and market research to inform pricing, product mix, and roadmap planning for scalable growth.
4. Creative Direction
Directed creative teams across store design, packaging, photography, and digital experience to ensure cohesion and emotional resonance.
5. Go-to-Market & Growth Strategy
Planned launch events, social campaigns, and influencer partnerships to build early traction and premium brand awareness.
6. Retail Experience Innovation
Designed a family-friendly luxury retail space featuring a curated play area, snack bar, and screening room—blending hospitality and high-end retail strategy.
Impact Highlights
• Market Differentiation: Positioned Lánva as a category-first jewelry brand centered around families, carving out a distinct niche.
• Customer Experience Innovation: Combined emotional design with frictionless retail flow, enhancing satisfaction for both children and parents.
• Loyalty & Word of Mouth: The experiential focus fosters repeat visits, brand advocacy, and long-term customer loyalty.